Organic Fertilizer Market Analysis
The global organic fertilizers market is projected to grow nearly six-fold over the next decade due to the increasing practice of organic farming. Also, sustainable farming practices and governmental support to organic fertilizer manufacturers are driving the growth of the organic fertilizer market. On the other side, lack of domestic production centers, low yield, fluctuating prices of raw materials, and new market entrants pose challenges for companies operating in the organic fertilizer market. As such, companies in the organic fertilizer market need to have a comprehensive view of the market environment and develop data-driven strategies.
Increasing organic farming practices and growing awareness about the benefits of using organic fertilizers are driving the growth of the organic fertilizer market. However, organic fertilizer manufacturers are not free of challenges. Our market intelligence experts can help you to understand challenges and take proactive approaches to tackle them. Request a FREE proposal today!
Business Challenge
The client is an organic fertilizer firm based out of the United States.
Our client, an organic fertilizer company, encountered a steady decline in their profits for two consecutive years. Also, the fluctuating prices of the raw materials made it difficult for the client to adapt to the fast-evolving market changes. In addition, due to the lack of domestic production centers, the client relied on heavy imports from other developed countries such as Canada and India. The client, therefore, realized the need to thoroughly analyze the market changes and profitable business opportunities. To do so, they approached the experts at Infiniti Research to leverage their expertise in offering market intelligence solution.
Other key challenges that the client wanted to tackle by leveraging Infiniti’s market intelligence solution were:
Organic fertilizer market challenge #1: Heavy imports
The company in the organic fertilizer market heavily depended on other countries for their production needs. Only around 13% of the water-soluble fertilizers demand was met through domestic production, others were being imported. This was because of high production cost coupled with lack of advancements in the technologies and automation processes. The client, therefore, wanted to set up production centers in the US and reduce dependency on other nations. To do so, they wanted to understand the requirements for starting a new organic fertilizer production center.
Organic fertilizer market challenge #2: Raw material price fluctuations
The rapid fluctuations in raw material prices had a major impact on operating costs. Additionally, they had a direct effect on the company’s sales revenue. The client, therefore, wanted to analyze the factors impacting the raw material prices in the organic fertilizer market. Also, the client wanted to adjust product prices accordingly and remain competitive in the market.
Organic fertilizer market challenge #3: Distributors and suppliers
Although the overall sales for various grades of water-soluble fertilizers were growing at a significant pace, the client faced challenges due to the declining sales in the respective grade. The client, therefore, wanted to conduct a customer satisfaction survey of distributors, dealers, and end-customers to analyze their pain points and identify areas of improvement.
Are you planning to start or expand your existing organic fertilizer production business? If yes, our experts can help you to gather complete insights into the market requirements of the global organic fertilizer market. Contact us today!
Our Approach
Our experts followed a three-phased approach that followed:
A market research study to thoroughly analyze the US organic fertilizer market. The factors such as market demands, trends, organic fertilizer market size, industry developments, and business opportunities were analyzed. Also, emerging regulations and policy changes were analyzed. The experts also evaluated the requirements of starting a new organic fertilizer production center in the US.
A market scanning and monitoring analysis to evaluate price fluctuations in the organic fertilizer market. The experts also assessed market competition, identified the right scale of opportunities to capitalize on to yield profits, and evaluated the factors impacting the raw material prices in the organic fertilizer market.
A customer intelligence study to analyze the needs and requirements of end-consumers regarding organic fertilizers. This phase of the engagement also followed a customer satisfaction survey to analyze their pain points of end-consumers and identify areas of improvement.
Results Obtained
With the insights obtained from Infiniti’s market intelligence solution, the company in the US organic fertilizer market was able to start a new organic fertilizer production center. This reduced their dependency on other nations for raw materials. Also, the client was able to identify the cost-effective technologies and processes to capitalize on to drive sales and enhance operational efficiency.
By keeping pace with market changes and requirements, the client was able to adapt to the fast-evolving marketplace. In addition, they were able to competitively set prices for their products and sustain a leading edge in the US organic fertilizer market.
Furthermore, by thoroughly analyzing their end-customers demands, they were able to change their business models and make strategic business decisions. Also, an analysis of the top organic fertilizer companies in the US helped the client to understand their competitors’ strategies and make changes to their business models accordingly.
With Infiniti’s market intelligence solution, the company in the US organic fertilizer market was able to enhance sales and subsequently increase profits by over 21%.
Want to gather comprehensive insights into our services portfolio? Request a FREE brochure here!
