In the healthcare landscape, patient monitoring plays a pivotal role in providing actionable and care-specific information to effectively understand patient acuity levels and the clinical requirements of patients. To understand patients and their requirements, leading organizations are relying on the use of patient monitoring systems. A patient monitoring system provide actionable insights into patient information to understand patient needs in an agile and effective manner. With the help of an effective patient monitoring system, leading providers of healthcare can facilitate early diagnosis, accelerate care delivery, and make informed decisions. In this environment, where health is given more emphasis than wealth, organizations are devising affordable medical devices in the form of patient monitoring systems to deliver the best care for the patients. With the use of an innovative patient monitoring system, organizations can optimize care and efficiency, and ensure reliable healthcare to the patients.
Infiniti’s market assessment experts have expertise in offering information about the medical landscape and assist the client to develop new ways to predict, diagnose, and treat diseases. Also, Infiniti’s market assessment experts further help the client assess the penetration levels of the devices across niche market segments. Infiniti’s experts further help caregivers make informed choices for the efficient patient-care.
The Business Challenge
Like all other manufacturers in the healthcare landscape, a leading patient monitoring system manufacturer was facing a predicament in identifying the potential opportunities in the patient monitoring landscape. The primary objective of the engagement was to identify opportunities prevailing in the healthcare industry and devise an effective go-to-market strategy. The patient monitoring system manufacturer was also facing predicaments understanding the market potential in terms of the drivers and trends in the patient engagement landscape.
Our Approach
To gauge information on different market segments and enhance their offerings, the patient monitoring system manufacturer approached Infiniti’s team of market assessment experts. Infiniti’s market assessment experts carried out a blended approach comprising of interviews and discussions with leading stakeholders in the patient monitoring landscape. To gain more insights into the growth potential, Infiniti’s market assessment experts further compiled information across a variety of proprietary resources such as hospitals, healthcare aggregators, medical news letters, and patients in the patient monitoring space.
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Market Assessment Study Solutions Benefits
- Expand into new market segments and refine the relationship with existing customer base
- Identify the challenges and opportunities in patient monitoring space
- Assess the competitors and identify the potential customer segments
- Identify the major prospective equipment users and determine their usage level
- Effectively allocate resources based on end user requirement
- Identify the changes in the product that might affect the customers
Benefits of Our Integrated Approach
In just eight weeks, the patient monitoring system manufacturer witnessed a significant growth in the revenue. The client was able to identify the competitors in the market and devise an effective go-to-market strategy. The client was further able to assess the opportunities, which, in turn, helped in making informed business decisions.
