In this resource-driven environment, energy plays a pivotal role in the sustenance of any organization, and for the same, organizations are shifting toward non-renewable sources of energy such as petroleum. But with the demand for non-renewable resources, such as petroleum, nearing its saturation, suppliers in the petroleum industry are leveraging market opportunity assessments to identify new ways to stay competitive and relevant in today’s market space. Market opportunity assessments help renowned companies identify opportunities and risks and devise an effective go-to-market approach to target potential customers.
To identify new opportunities and barriers to market entry, renowned businesses in the petroleum industry are approaching companies like Infiniti Research. With years of expertise in offering a plethora of services, Infiniti’s market opportunity assessment can accurately provide market size estimates and adequately allocate resources and time to potentially identify and enter new market segments. Moreover, with the help of a market opportunity study, leading businesses in the petroleum industry can profile potential segments and ultimately improve their ROI.
The Business Challenge
A renowned client in the petroleum industry with a considerable number of supply units spread across the globe was facing predicaments tapping the niche markets and enhancing their product offerings. The petroleum industry client wanted to seek ways to identify the potential market trends and drivers and profile the key competitors in the petroleum sector. Moreover, the client wanted to leverage market opportunity assessment to implement a robust SWOT analysis to understand the market requirements and the barriers to entry.
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Our Approach
To profile the potential customer segments, Infiniti’s market opportunity experts carried out extensive qualitative and quantitative research and interviews with leading stakeholders in the petroleum industry. Furthermore, to understand customer requirements, the market opportunity experts at Infiniti further compiled information across a wide array of proprietary sources such as paid industry databases, company presentations, and industry forums.
Market Opportunity Assessment Benefits:
- Understood the market scenario and profiled the potential customers
- Assessed the current price levels and evaluated the needs, requirements, and preferences in each segment
- Characterized key drivers, unmet needs, and barriers to the market entry
- Identified the high potential growth opportunities and benchmarked their offerings
- Unraveled enterprise demand and competitive maneuverings and expanded across niche market segments
Benefits of Our Integrated Approach
With the help of market opportunity study offered by Infiniti, the client was able to achieve their revenue/margin objectives and enhance their value proposition. Moreover, the engagement also assisted the client in identifying opportunities to capture more value while adequately managing their market investments. Through the market opportunity engagement, the leading petroleum industry client was able to devise an effective go-to-market strategy and further improve their marketing return on investment.
