The global pharmaceutical industry is witnessing rapid growth driven by innovations in advanced biologics, an expanding middle class, and improved access to healthcare worldwide. However, the industry is also confronted with significant challenges such as fluctuating economies, legal hurdles, talent shortages, the rise of generic medicines, and increasing competition. To sustain growth and remain competitive, pharmaceutical companies must adapt to shifting market dynamics and explore new opportunities. This case study discusses how our market intelligence engagement helped a U.S.-based pharmaceutical company expand into the Canadian market, assess growth potential, and achieve a 29% profit increase within two years.

Client Details

A leading US-based pharmaceutical company sought to expand its operations into Canada, one of the most lucrative markets in the industry. Partnering with Infiniti Research, they aimed to leverage expert market intelligence to assess growth opportunities and navigate the complexities of the Canadian pharmaceutical landscape.

Challenges Faced by the Client

Government and security:

As policies regarding the use of medicines varied in different countries, the client wanted to understand the policies in the Canadian pharmaceutical industry. In addition, they wanted to understand in-detail the procedure for new drug launch in Canada.

Massive flow of generic medicines:

Due to the massive flow of less expensive or generic drugs in Canada, the client wanted to identify strategies to cut down on their production costs and gain a competitive edge.

Identifying the right set of customers:

Before expanding their operations to Canada, they wanted to identify the profitable customers to focus on to drive sales.

Need for new and effective medicines:

The client wanted to analyze competitors’ product offerings and identify drugs gaining popularity in the Canadian pharmaceutical industry. By doing so, they wanted to invest into similar drugs.

By identifying the potential for a new product or service, we help companies to make strategic business decisions and accelerate growth…

Our Approach

Solutions Offered

  1. Market Scanning and Monitoring Analysis
  2. Technology Assessment
  3. Customer Segmentation Analysis
  4. Competitive Intelligence Solution

Market Scanning and Monitoring Analysis

To navigate the complexities of the Canadian pharmaceutical industry, Infiniti Research conducted an in-depth market scanning and monitoring analysis. This included tracking evolving regulatory changes, assessing compliance requirements, and identifying market potential for the client’s pharmaceutical offerings. Additionally, we evaluated capital investments needed for establishing state-of-the-art production and distribution units, empowering the client to strategize their expansion with precision.

Technology Assessment

Our technology assessment provided the client with critical insights into emerging innovations shaping the pharmaceutical industry in Canada. We identified breakthrough technologies that aligned with the client’s goals and recommended cost-effective solutions to streamline operations. This approach enhanced their operational efficiency, enabling the client to stay ahead in a competitive market while maintaining profitability.

Customer Segmentation Analysis

By leveraging advanced analytics, we conducted a comprehensive customer segmentation analysis to categorize the market into distinct target groups. This enabled the client to identify high-value customer segments and focus their efforts on driving sales and maximizing ROI. The analysis provided actionable insights to tailor their marketing and product strategies for optimum engagement and profitability.

Competitive Intelligence Solution

To gain a competitive edge in Canada’s pharmaceutical sector, we delivered a robust competitive intelligence solution. This involved analyzing the product portfolios, pricing strategies, and service offerings of leading pharma companies. The insights helped the client benchmark their offerings and uncover opportunities to differentiate their products, ensuring they stayed ahead of competitors in a dynamic marketplace.

Results Obtained

By understanding the current market dynamics and forecasting the potential business opportunities in the Canadian pharmaceutical industry, the client was able to devise a sound market entry plan. Also, by thoroughly understanding the procedures for launching a new product in Canada, they were able to succeed  clinical trials in their initial attempt. In addition, the adoption of cost-effective technologies helped the client to automate their operations and reduce production costs. This further helped them to reduce the costs of their drugs and better compete with generic drug manufacturers.

By identifying the right set of customers, the company in the pharma industry was able to personalize their marketing and sales efforts for them and generate maximum sales. Also, a detailed analysis of their competitors’ offerings helped them to competitively price their products. Within two years of entering the Canadian pharmaceutical industry, the client was able to generate huge sales and realize profits of over 29%.

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In a nutshell, this case study highlights how strategic market intelligence can empower businesses to overcome industry challenges and unlock growth opportunities. By leveraging Infiniti Research’s expertise, the client successfully navigated regulatory complexities, adopted cost-effective technologies, and identified high-value customer segments. These data-driven insights enabled them to launch new products, outpace competitors, and achieve a remarkable 29% profit increase within two years of entering the Canadian pharmaceutical market. Whether it’s understanding market dynamics or gaining a competitive edge, our tailored solutions can help you achieve transformative results.