The rising demand for specialty papers for packaging as well as printing applications is expected to boost the growth of the global pulp and paper chemicals industry. Additionally, favorable industrial production activities in developing countries will strengthen the prospects of the pulp and paper chemical industry. Moreover, the process of recycling in the paper industry increases the demand for different specialty chemicals; thereby, driving the growth of the pulp and paper chemicals market.
However, an in-depth analysis of the global chemical industry shows that pulp and paper chemicals manufacturers across the globe are facing challenges in terms of:
- New machinery and processes: Today, there is a rare time-window to design manufacturing equipment from the ground up and incorporate modern technological advances. For example, the development of solid-state, high-power electronics has made the generation of intense ultrasonic and microwave fields practical and economical. These competencies could help in redesigning the pulping and papermaking processes.
- New raw materials: Grasses and plants should be genetically altered and strategically sourced to reduce unwanted waste products, and pulping Additionally, firms must keep track of the supply chain risk involved in the sourcing of these new raw materials.
Many such challenges are forcing pulp and paper chemicals manufacturers to leverage the use of competitor mapping solutions. Competitor mapping solutions provide firms with a holistic view of the competitive landscape and how the competitors are positioning their product and service offerings. 
Competitor mapping solutions also help companies in the chemical industry space to gain an in-depth understanding of the establishment’s weakness and drawbacks.
The Business Challenge
- The client: A pulp and paper chemicals manufacturer
The client, a major in the chemical industry space, specializing in pulp and paper chemicals manufacturing, was facing predicaments in eliminating bottlenecks and profiling their competitors. As a result, they wanted to leverage technologies to improve the prevailing product and service offerings. Furthermore, the client wanted to profile the potential buyers and offer personalized products to the customers.
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Our Journey
Infiniti’s competitor mapping experts carried out a qualitative and quantitative research comprising interviews and discussions with leading stakeholders in the chemical industry to help the client profile the potential buyers. The experts also collated information from a wide array of proprietary sources such as paid industry databases, company presentations, and industry forums.
The Solution Benefit and the Business Impact
With the help of Infiniti’s competitor mapping engagement, the pulp and paper chemicals manufacturer conducted a robust SWOT analysis to identify key risks and opportunities in the chemical industry space. The client also determined the costs associated with product offerings to that of the competitors. Furthermore, the client comprehended their market plans and mitigated potential risks.
The Future
Pulp and paper products will always be important to the global economy, even in the digital age. It is these end-user products that will ever be needed for packaging and desired by individuals who combine traditional marketing with online exposure. Even with digital, paperless systems, individuals still want things they can hold like pictures, scrapbooks, and printed invitations.
