Business Challenge
A leading food supplements manufacturer wanted to understand the performance of its competitors and assess their growth strategies.
Situation
The client wanted to gain insights into the performance of its competitors and assess their key strategies specific to product segmentation, positioning, and marketing.
Approach
We conducted in-depth primary and secondary research to understand the market position of its competitors and their sales and marketing strategies and also performed an assessment of their current and future strategies.
Impact
The client was able to streamline its approach based on the insights we provided specific to the performance of its competitors and their segment-specific marketing and sales strategies.
