Business Challenge
A leading cloud computing company, commissioned a research study to assess the future market potential and demand for the this market segment.
Situation
The key objective of this study was to understand the view-points of CXO level stakeholders towards cloud computing, and obtaining recommendations on how to eliminate barriers to adoption and purchase of a trusted cloud solution.
Approach
We conducted F2F interviews with CXO level executives to obtain qualitative insights specific to their inclination towards usage of cloud-computing, future investment plans and factors considered to be barriers to adoption.
Impact
The client was able to quantify the forecasted economic value of “Trusted Cloud” and derive insights specific to investment trends and identify confidence factors that influence purchase decision.
The client was able to quantify the forecasted economic value of “Trusted Cloud” and derive insights specific to investment trends and identify confidence factors that influence purchase decision.
