As veganism witnesses rapid rise across the world, the demand for vegan food products is booming. In the US alone, the demand for plant-based food has grown over 25% over the past year. Amidst these market transformations, several vegan food retailers often find it difficult to strike a supply-demand balance. Furthermore, the rising competition in the vegan food industry is posing severe challenges for players in the sector to keep the target customers hooked on to their brands. Our experts in the food industry believe that the vegan food market is one of the most lucrative and high-growth segments in the food sector. Businesses that incorporate competent strategies at the right time are bound to save themselves from being crushed by competitors.
Companies often invest countless hours and millions of dollars into strategies that fail to strike a chord with the target consumers. Request a free proposal to learn how we can help your business convert data into dollars with our custom market intelligence solutions.
Business challenge
A leading Vegan food company based out of Central America witnessed stagnating growth and increasing losses at most outlets. Furthermore, due to the company’s saturated network and weak value proposition, growth from new store openings or entering new geographies was an unviable option. With Infiniti’s custom market research solution, they wanted to identify changes that they could incorporate in their current operations in order to promote more sales and enhance growth. The vegan food company was also facing increasing challenges from aggressive new entrants that threatened their market position.
The vegan food company approached experts at Infiniti to help establish a clearer consumer value proposition and restore their performance.
Solution offered
To explore potential solutions to the challenges faced, experts at Infiniti worked closely with the vegan food retailer on comprehensive research and insight generation. The custom market research included:
- An analysis of the potential limiting factors of the vegan food retailer, including their overall cost structure, operational challenges, and the strengths and weaknesses of their key competitors.
- A brand health assessment to uncover the client’s true brand image in the market. This data was attained through consumer focus groups, employee interviews, and shop-along sessions at the clients as well as the competitor retail outlets to gain a deeper understanding of shopper behavior.
- Customer intelligence solution to identify promising consumer segments for vegan food products. Our experts also conducted an operational risk analysis to evaluate the viability of new store formats, including Capex needs, gross margins, and operating costs.
The rising competition in the lucrative vegan food market necessitates companies in the sector to be agile innovators in order to thrive. Not sure how you can measure up to customer expectations? Get in touch with our experts for more insights on the changing market trends and how you can adapt.
Business impact
By building on the data gathered through Infiniti’s custom market research solution, the vegan food retailer was able to pilot and define new store concepts with clear and well-targeted customer value propositions. This included redesigning the retailer’s commercial offer and incorporating relevant outlet features such as store design and service levels. The new store format helped the client to capture greater value from customers and enhance sales by 40% within 7 months.
With over 15 years of experience in helping global giants strategize for overcoming critical business challenges, our experts can help you to devise the right solution to combat upheavals in the market. Request for more information on Infiniti’s services.
