The clamor for low-fat, lean protein, and whole grain foods is only growing louder, globally. Rising health consciousness among consumers and a growing preference for convenient shopping experiences is shaping the mid-to-long-term product mix plans of the food and beverages sector.
By building consumer preferences, competitive intelligence, and market trends into the product realization process, we enable businesses to accelerate the creation of products that target consumers really want to buy.
Timely consumer data is absolutely crucial to long-term business success. With unmatched expertise in monitoring and measuring performance of food brands, we deliver finely honed insights to spur growth for clients.
Functional benefits and taste hold the key to the consumer’s heart in food and beverages. Leveraging our expertise, businesses are discovering sweet spot customers who precisely align with their products.
Drive business growth on the back of our highly customized and focused metrics around market trends as well as competitors’ positioning, R&D and product development activities, and overall marketing effectiveness.
