Are you Overspending on Your Packaging? Know the Factors That Affect Packaging Costs

Author: Sudeshna Ghosh Introduction In today’s competitive market, packaging is a crucial element that influences both product appeal and overall costs. Many businesses may overlook the significant expenses associated with packaging, leading to overspending that can impact profitability. Factors such as product sensitivity, supply chain dynamics, packaging complexity, order volumes, and marketing requirements all contribute […]


Boosting Sales and Enhancing Profit Margins: A Comprehensive Retail Pricing Strategy  

Financial technology (FinTech) presents huge opportunities for companies operating in the investment banking sector. However, it also brings about certain challenges such as funding restrictions and technology concerns. In order to make the most of FinTech, the client wanted to keep up with technological innovations and also address challenges coming their way.




Brand Differentiation for New Private Label in Topical Antiseptics

A brand extension strategy helps focus on successfully launching products and services in lateral market segments and categories. Adopting this approach to improve brand growth has its own benefits and risks, including the danger of alienating customers. However, it also enabled brands to capitalize on new opportunities to penetrate new markets and generate sticky revenue […]


The Evolving Electric Vehicles Market: What trends and challenges do the future hold?

The automotive industry has seen a major change in recent times. As technology advances, the need for personal mobility increases, and the demand for environmentally friendly options increase, the automotive industry has shifted its focus towards better alternatives. This search for alternatives has led to increased demand for alternative fuels and electric vehicles. The electric […]


Market Opportunity Assessment: Rethinking the Business Portfolio for a US Packaging Industry Client to Ensure Stable Cash Flows Amidst the COVID-19 Crisis

The COVID-19 pandemic is pushing the world economy towards a recession. Like other industries, the US packaging industry is at a standstill with government-mandated lockdowns. While there is a spike in demand for packaging for groceries and healthcare devices, demand for luxury goods and industrial packaging is declining. As such, companies in the US packaging […]


Market Opportunity Assessment Helped a Car Accessories Manufacturer to Exceed Sales Expectation and Increase Profits by 17%

Car Accessories Market Overview The car accessories market is expected to witness substantial growth over the coming years, triggered by the rising demand for cars and the increasing inclination of millennials towards vehicle customizations. Also, new technologies such as lighting technology, biometric vehicle access, and active window displays are expected to open up new opportunities […]


Why Sweden’s Retail Sector is Captivating International Retailers

Sweden is considered as an ideal market by several international retailers, primarily due to factors including highly skilled labor force, sophisticated consumers, innovation and technological advancements, smooth business procedures, and stable economy of the country. Sweden has been consistently ranked as one of the most competitive, globalized, and productive countries in the world despite having […]


Emerging CPG Industry Trends in Asia

The rapid economic growth in Asia has resulted in increased consumer spending. Over the next decade, we can expect continued economic spending in Asia especially as the middle class widens. The economic, industrial, and social reforms have transformed the lifestyle and consumption patterns of consumers in the region. Various changes in the demographic, economic, and […]


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