What is KOL mapping and how does it benefit healthcare firms? KOL identification and mapping serve as an effective means of marketing healthcare services and products. Also know as key opinion leaders, KOLs are mostly healthcare service providers who are considered experts in their fields and influence how their peers carry out their medical procedures. […]
A brand extension strategy helps focus on successfully launching products and services in lateral market segments and categories. Adopting this approach to improve brand growth has its own benefits and risks, including the danger of alienating customers. However, it also enabled brands to capitalize on new opportunities to penetrate new markets and generate sticky revenue […]
The automotive industry has seen a major change in recent times. As technology advances, the need for personal mobility increases, and the demand for environmentally friendly options increase, the automotive industry has shifted its focus towards better alternatives. This search for alternatives has led to increased demand for alternative fuels and electric vehicles. The electric […]
The COVID-19 pandemic is pushing the world economy towards a recession. Like other industries, the US packaging industry is at a standstill with government-mandated lockdowns. While there is a spike in demand for packaging for groceries and healthcare devices, demand for luxury goods and industrial packaging is declining. As such, companies in the US packaging […]
Car Accessories Market Overview The car accessories market is expected to witness substantial growth over the coming years, triggered by the rising demand for cars and the increasing inclination of millennials towards vehicle customizations. Also, new technologies such as lighting technology, biometric vehicle access, and active window displays are expected to open up new opportunities […]
The rapid economic growth in Asia has resulted in increased consumer spending. Over the next decade, we can expect continued economic spending in Asia especially as the middle class widens. The economic, industrial, and social reforms have transformed the lifestyle and consumption patterns of consumers in the region. Various changes in the demographic, economic, and […]
European Automotive Industry Analysis The European automotive industry is witnessing a phase of tremendous disruption due to the falling demand for cars, increasing need to embrace new technologies, and Brexit challenges. Also, companies in the European automotive industry are facing strong headwinds as revenue pools are shifting strongly towards Asia and new players are entering […]
US Automotive Industry Overview With the fast pace of change in the automotive space and related technologies, the US automotive industry is expected to witness several risks and challenges over the coming years. However, new technologies such as driverless cars, increasing preference of luxury vehicles by the millennial group and Gen Z customers, and rise of tariff wars […]
For automakers looking to enter the international market, the US automotive industry is still the one of the most lucrative markets in the world, after China.” says a market intelligence expert at Infiniti Research. With the fast pace of change in the automotive space and related technologies, the US automotive industry is expected to witness […]
Price wars are a common occurrence in competitive markets, but slashing prices solely to undercut competitors can significantly damage a brand’s image, credibility, and profit margins. Pricing products based solely on competitors’ strategies, while ignoring internal costs and profit objectives, can be a critical error. The Dangers of Price-Driven Competition The prevailing consumer belief that […]