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Helping a European Automaker Stay Agile and Create Differential Go-Forward Strategies Through In-Depth Competitor Research and Analysis

September 5, 2019

European Automotive Industry Analysis The European automotive industry is witnessing a phase of tremendous disruption due to the falling demand for cars, increasing need to embrace new technologies, and Brexit challenges. Also, companies in the European automotive industry are facing strong headwinds as revenue pools are shifting strongly towards Asia and new players are entering […]

Infiniti’s Market Opportunity Analysis Helped an Automotive Company to Devise an Efficient Market Expansion Plan and Realize Savings of Over $3.6 Million

August 6, 2019

US Automotive Industry Overview With the fast pace of change in the automotive space and related technologies, the US automotive industry is expected to witness several risks and challenges over the coming years. However, new technologies such as driverless cars, increasing preference of luxury vehicles by the millennial group and Gen Z customers, and rise of tariff wars […]

Identifying Lucrative Market Opportunities for a European Automaker

August 5, 2019

For automakers looking to enter the international market, the US automotive industry is still the one of the most lucrative markets in the world, after China.” says a market intelligence expert at Infiniti Research. With the fast pace of change in the automotive space and related technologies, the US automotive industry is expected to witness […]

Market Scan: Retail Industry Analysis and Market Updates

May 14, 2019

The retail industry is increasingly colliding with adjacent consumer-focused sectors, as a result, the industry continues to undergo constant disruption. Amidst all the retail industry trends and changes, one thing that remains consistent is the fact that consumers are becoming more powerful and retailers are trying to do all it takes to meet the changing […]

Identifying Potential Market Segments with the Aid of a Market Assessment Framework – An Infiniti Research Success Story

March 15, 2019

About the Client The client is a leading luxury cars brand, known for its luxurious cars and automobile parts. Based out of the United States, the company is slowly expanding its reach worldwide. Business Challenge The future looks sharp for the automotive industry. With global economic growth, innovations, and the adoption of the latest technologies, […]

Building a Strong Market Positioning Statement: What Companies Must Do

February 26, 2019

What is market positioning? Market positioning outlines what businesses must do to market their products or services to the target customers. It involves the ability to influence consumer perception regarding a brand or its offerings relative to competitors. The primary objective here is to establish the brand identity or image in order to change consumer […]

Uncovering the Story Behind a Fashion Retailer’s Dipping Sales Rate – A Market Intelligence Study

December 26, 2018

Top Trends Impacting the Global Fashion Retail Industry Over the past few years, the fashion industry has felt the same pangs and witnessed major disruptions as the rest of the retail world. The changing growth rates, market dynamism, and disruptive technologies have given rise to a more connected and discernible global customer base than ever […]

Competitive Pricing Strategy for Automotive Manufacturers

December 21, 2018

Overview of the US Automotive Industry Today, the automotive industry is one of the most rapidly growing industries across the globe. In recent years, automotive manufacturers witnessed a drastic evolution with several technological advancements. Such advancements in technology have led to multiple innovations in the industry, bringing about a paradigm shift in the way companies […]

3 Major Challenges Facing the Logistics Industry and Measures to Tackle Them

December 11, 2018

Today, global economics and logistics play a very crucial role in catalyzing trade and by, extension, ensuring the success of the logistics industry. The logistics industry’s landscape is huge and is made of many companies with a variety of services. The shifting preferences of the consumers, the growing demands of clients, and complex business models are […]

Business Entry Strategy for an Automotive Industry Player

November 8, 2018

Automotive Industry Trends In today’s competitive macroeconomic environment, the automotive market is one among a few that has demonstrated a robust double-digit sales growth and is expected to continue doing so owing to strong governmental support. However, with the influx of new automotive industry trends, adjusting to changes is essential to withstand the growing competition. […]