Growth is the ultimate aim for any business, but if you do not have the right strategies in place, chances are that things could go haywire. However, there’s no plug-in for growth. To improve your company’s growth rate, it is essential to tailor the strategies to your unique product, problem, and target audience. A business […]
Market research methods are the first thing on which almost all organizations cut their marketing budgets. Isn’t this surprising? Yes, but it’s a fact since every market research process demands an investment of time as well as monetary investments. But this budget-cutting is obviously not a wise decision as the research process helps organizations to […]
Market Analysis Framework: Why is it Important? A critical factor that impacts business plans is market analysis. however, ensuring market success requires more than just technical expertise and innovative ideas; it requires a specific ‘market analysis framework’. a market analysis framework is always developed with an aim to support innovators in identifying potential market opportunities to […]
Benefits of Market Intelligence Report Effective utilization of the market intelligence report essentially fosters an informed decision-making process that is crucial to grow and survive in a competitive and dynamic market. The main objective of a market intelligence report is to offer a holistic view of the market, its ongoing trends, and factors that will […]
What is target market analysis? Target market analysis involves the study of a company’s potential clients. It helps in creating better target marketing strategies through which businesses can arrive at a decision on whom to direct their marketing and sales efforts to. In most cases, before formulating the target marketing strategies, research is done to […]
“Failing to plan is planning to fail”. Planning is one of the most crucial aspects as far as a business is concerned. For companies in the retail industry, who cater to a highly dynamic target audience, forecasting the demand and market trends could prove to be a tricky task. Most companies in the retail industry […]
The ever-changing automotive landscape and growing opportunities in advanced braking systems are expected to change the way anti lock braking system manufacturers function. The auto industry is one of the forerunners in technological advancements globally and acts as a strong pillar for the macroeconomic growth of a nation. Once considered to be an expensive and […]
The global air suspension market is expected to be worth around $5 billion by 2021 Over the years, suspension systems have progressed from leaf to coil-overs to the now trending fad of air suspension systems. Originally, their use was limited to commercial vehicles, luxury cars, and buses. However, today, air suspension systems are used across […]
Over the past few years, the global CPG industry has started witnessing a transition from offline to online channels and is mostly affected by factors such as waning currency values and slowing GDP growth. As a result, CPG industry players have started thinking beyond the conventional shopping techniques to develop and boost the shopping experience […]
The tag ‘Limited edition’ is a marketing strategy that never seems to fails in the market. After all, who doesn’t like to possess something that is rare or unique right? Marketers and brands have for long used this human psychology trait in their product and packaging strategies to gain more attention and appeal from their […]