Our competitive intelligence solutions sit at the intersection of Qual and quant studies data gathering methodologies. Qual provides deep insights into motivations and perceptions, while quant offers measurable data on market share and trends. Combining both approaches gives a comprehensive view of the competitive landscape.
Our competitive intelligence solutions range from portfolio mapping to pricing structure analysis to market share to technology assessment. We understand one shoe doesn't fit all so we listen to your problem statement and suggest a solution that is specifically customized for you.
Infiniti Research boasts over 20 years of domain expertise and best-in-class primary research methodologies, including web surveys, and in-depth interviews (IDIs). We have a dedicated quality management team including editors, data scientists, statisticians and analytics experts who perform multiple layers of quality checks to ensure that the data is free from errors and maintain high quality standards.
Uncover more ROI opportunities and expand your products and services to blue ocean markets. Intelligent data utilization can help you do that and lots more.
Wonder what’s behind all those custom offerings wowing buyers with long-term and beneficial relationships? Explore curated customer data sets focused on the needs of specific businesses.
Indeed, markets are changing and more unpredictably than before. You need actionable information to navigate the waves of change and fight off rising competition.
Getting a pulse of your customer on social media is as easy as engaging a moving target! Check out our AI-integrated no-stress media monitoring.
Don’t follow the gut when making critical business choices. As markets see erratic swings, decision makers are increasingly leaning on data-based insights from trusted sources.
What if metrics on employee behavior, skills, aspirations, performance, and feedback were available to you on an intuitive dashboard? It’s here, already!
