Shoppers crave variety, leading to scores of me-too products vying for shopper attention. The Internet is a purchase enabler for CPGs, but it is also driving brand switching behavior. Accurate data sourced direct from shoppers will ease the challenge by ensuring better product-customer fit.
In their purchase decisions, these consumer groups differ significantly from established markets. With our expansive view of retail and CPG trends, you should be able to dial into such whitespace opportunities.
Our market intelligence solutions for the retail and CPG space are configured to enable businesses to continuously monitor competitor manoeuvrings and learn from alternative practices to realize profitable growth.
Our market intelligence solutions for the retail and CPG space are configured to enable businesses to continuously monitor competitor maneuverings and learn from alternative practices to realize profitable growth.
