For any modern business, an effective market intelligence framework is a ‘must-have’ to unlock their full potential. A successful go-to-market strategy begins with a good foundation of knowledge covering several aspects of the market and key competitors. Infiniti’s market intelligence center of excellence offers a plethora of experience and capabilities in these areas. At Infiniti, we collaborate with our clients as their extended research arm to uncover growth opportunities through simple, effortless, and scalable engagement models
Positioned at the forefront of market intelligence, Infiniti Research has carved out a niche for itself as the premier provider of market intelligence solutions for leading players across industries. Our unmatched market intelligence solutions, consulting, and comprehensive market assessments are well-known among industry leaders for their ability to solve even the toughest of challenges faced. Our market intelligence center of excellence covers the entire gamut of research and analytics services for your in-house research and corporate strategy team. It includes:
- Market Research & Consulting
- Corporate Strategy & Development
- Sales & Marketing
- Operations
Market Research & Consulting
Market research is the backbone of informed decision-making in business. It involves gathering and analyzing data about markets, customers, competitors, and trends to guide strategic business decisions.
The key activities involve:
- Identifying the research problem or opportunity.
- Determining the methodology, including data collection methods and sampling strategies.
- Gathering data through surveys, interviews, focus groups, etc.
- Interpreting data using statistical techniques to derive insights.
- Presenting findings and recommendations to clients.
The services offered include:
Survey Design & Execution
Crafting surveys to capture specific data and executing them effectively.
Competitor Analysis
Analyzing competitors' strategies and market positions.
Customer Behavior Studies
Understanding consumer preferences and behaviors.
Market Trend Analysis
Identifying emerging trends and their implications.
Request more information from our experts to find out how our solutions can help you achieve your business goals.
Corporate Strategy & Development
Corporate strategy involves defining and implementing long-term plans to achieve business objectives. Market research plays a crucial role in informing these strategies by providing insights into market dynamics and customer needs.
The key activities involve:
- Understanding market size, growth potential, and competitive landscape.
- Gathering data on competitors’ strengths, weaknesses, and strategies.
- Identifying internal strengths and weaknesses and external opportunities and threats.
- Developing plans aligned with market realities and business goals.
The services offered include:
Market Sizing & Forecasting: Estimating current and future market sizes.
Competitor Benchmarking: Comparing performance metrics with competitors.
Innovation Strategy: Identifying opportunities for new products or services.
Mergers & Acquisitions Research: Evaluating potential partners or targets.
Sales & Marketing
Sales and marketing strategies are critical for reaching and engaging target audiences. Market research helps tailor these strategies by understanding customer needs and preferences.
The key activities involve:
- Identifying distinct customer groups with unique needs.
- Placing products in the market to appeal to target segments.
- Determining optimal prices based on customer willingness to pay.
- Developing effective advertising and promotional campaigns.
The services offered include:
Customer Profiling: Creating detailed profiles of target customers.
Product Testing: Conducting tests to gauge product acceptance.
Advertising Effectiveness Studies: Evaluating the impact of advertising campaigns.
Sales Forecasting: Predicting future sales based on market trends and customer behavior.
Operations
Operations involve the day-to-day management of business processes. Market research can inform operational decisions by providing insights into efficiency and customer satisfaction.
The key activities involve:
- Improving operational efficiency based on customer feedback.
- Ensuring smooth supply chain operations through market insights.
- Developing strategies to enhance customer satisfaction.
- Monitoring product quality based on customer expectations.
The key activities involve:
Customer Satisfaction Surveys: Measuring customer satisfaction with products or services.
Operational Benchmarking: Comparing operational efficiency with industry peers.
Supply Chain Research: Analyzing supply chain dynamics and potential disruptions.
Quality Assurance Studies: Evaluating product quality against customer expectations.
We support businesses across these functions by providing actionable insights that drive strategic decision-making, enhance customer engagement, and optimize operational efficiency.
