A sales battle card is an internal document that provides sales teams with quick access to essential information about a company’s products, services, and competitive landscape. These concise, easily-readable resources, often formatted as a one-pager, equip sales representatives with the knowledge and tools necessary to effectively address customer objections, highlight product strengths, and differentiate their offerings from competitors.
Key components of a sales battle card:
Company and Product Information: Details about the company’s history, management, geographical presence, and in-depth information about its products and services.
Target Audience Profile: An outline of the ideal consumer, including their traits and the challenges the product or service aims to solve.
Unique Selling Points (USP): Highlights what sets the company’s product or service apart from competitors, focusing on aspects that are difficult for competitors to replicate.
Client Use Cases: Examples of customer challenges and how the product or service can address them.
Client Benefits: Quantitative and qualitative data demonstrating how clients benefit from purchasing the goods or services.
Competitor Analysis: Information on competitors’ products, services, strengths, weaknesses, target audience, and strategies for positioning against them.
Get an in-depth understand of what a sales battle card is, the various types, and why it is important for businesses of every size in our exclusive whitepaper.
